A surfer riding a wave at golden hour
Northside Studio · Est. 2026Maui ↔ Mt. Shasta

We help you
keep finding
the star.

Northside is our compass — and the side of the island where the sun sets. A creative entity, powered by humans, that helps you move forward.

Find your bearing →How we work
The brandBrandWebProductAISystems↓ Scroll
01 — What Northside is

A studio that helps you find — and keep finding — your direction.

The hardest thing about doing creative work isn't doing it. It's keeping a clear bearing when everything around you — clients, tools, calendars, opinions — keeps trying to nudge the needle.

Northside is a small creative entity — Patrick & Blake — that helps businesses and creatives find their north star, then stay pointed at it. We design the brand. We build the systems. We hold the heading.

We're powered by humans on purpose. No automated funnel, no proposal templates, no productized engagement. Two hands at the wheel.

02 — How we work

Four moves.
In order.

Each step exists to make the next one easier. Skipping any of them is how good ideas get expensive.

  1. 01Step 01

    Find the star.

    We start with a real conversation about where you want to go — not which package fits the budget.

  2. 02Step 02

    Plot the bearing.

    Brand, systems, and creative direction that point the same way. One clear heading, not five.

  3. 03Step 03

    Make the crossing.

    Websites, products, identities, AI workflows — built by humans who keep showing up.

  4. 04Step 04

    Keep the heading.

    We stay. Refine. Redraw the line when the wind shifts. Wayfinding is continuous, not a deliverable.

03 — The humans powering this

A builder. A surfer.
Two hands on the wheel.

No staff, no subcontractors, no proposal templates. Patrick builds the systems. Blake holds the line. Both of us on every file.

Patrick — Builder · Systems · AI · Creative Direction
Mt. Shasta · 41° N

Patrick.

Builder · Systems · AI · Creative Direction

Twenty-five years across product, brand, and software. Most recently CTO at ThriveSports. Apps used by Stanford, Yale, USC. Self-given title: Creative Systems Integrator.

Blake — Designer · Creative Director · Pro Snowboarder
Maui ↔ Mt. Shasta · 21° / 41° N

Blake.

Designer · Creative Director · Pro Snowboarder

Maui kid. Mt. Shasta local. BFA from Sacramento State. Years on the design seat at RIDE Snowboards, then his own shop — Driskell Design.

A compass & a sunsetRead the full bios →
04 — Receipts

Selected work,
already shipped.

Years of work for clients you'd recognize — and the scrappier brands behind them. More on the proof page.

More cases →All proof →
05 — Get pointed

Not sure where
you're pointed?
Let's find out.

No long proposals. No automated funnels. A real conversation about where you are and where you want to go.

Start the call →Meet the humans →